The 70% reduction in electricity used by the SmeltDirect technology is a huge achievement, a giant leap forward, Phoenix Research’s David Roche-Kelly remarked following the update on the local technology during question time at Friday's results presentation of African Rainbow Minerals (ARM). The Proudly South African smelting technology of the Johannesburg Stock Exchange-listed ARM, headed by founder and nonexecutive chairperson Dr Patrice Motsepe, enables three times more product to be produced using the same amount of electricity.